Monday, June 23, 2008

KTT:Kevmar's Tortage Toolkit Branding

I just released a mod I wrote for the Age of Conan game. I wanted to give it a name to set it appart and to lable it as mine. I already had waiting for the right project. So I wanted to use that site this time. I ended up with Kevmar's Tortage Tookit: Kill on sight list and combat stats / damage meter.

Looking back I can see that I over branded it. Adding my name and my website name into the title only made it hard for people to discover it. Once you know what it is, it is very easy to find it. But the initial part of the name (the part people see the most) gave no indication what the mod did. So telling people what the name is would only prompt them to ask what it does.

The title is shifting as I see the problems that I have already caused. KTT is the short abreviation I started with this week. KTT: KoS list and Combat Stats.

I should call it a damage meter, but that causes other issues. Alot more people would be able to find it. But the AoC community would bash it more. Alot of people in that community despise any influence that World of Warcraft is having on AoC. And this mod looks like it was something directly from WoW.

This is trial and error. It was a chance to lean a new lesson. I just went overboard with the branding. I think KTT will serve me well. You can already search for KTT AoC and its the top result. That is acceptable for this type of mod to have the game name also in the query.

If you ended up here looking for the mod, you can find it at my other site. KTT:Kevmar's Tortage Toolkit; Kill on sight list and combat stats / damage meter.

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